Jesus Is Good for Business

So last year Wal-Mart avoided the term “Merry Christmas” out of a fear that this term with a somewhat Christian meaning (even though this term has been highly commercialized) would offend certain customers and ultimately cost the gigantic superstore chain a few dollars in retail sales. But that apparently backfired as opting to be politically correct by only using the generic holiday greeting “Happy Holiday’s” offended the majority base of Wal-Mart shoppers. So, Wal-Mart has opted to revive the term “Merry Christmas” this year.

I for one am so glad that Wal-Mart is willing to use a term that references Jesus Christ because it is good for business. If Jesus is bad for business then this retail giant can opt out of making any possible references to Jesus Christ, but because Jesus appears to be good for business then it is ok to use terminology that refers to Jesus.

Thanks Wal-Mart! I am sure that Jesus is just rejoicing knowing that references to his name is good for business and I am sure that he equally glad to know that your only concern in reviving his name at your business is your concern for your own interest.

“Happy Holidays / Merry Christmas,” “Happy Holidays / Merry Christmas,” “Happy Holidays / Merry Christmas,” etc… I am more appalled and offended that you are willing to reference to Jesus Christ because it is better for your business. But what does it matter? I do not need your store approval, any cultural permission, or any governmental freedom to grant me the freedom to speak the name of Jesus Christ.

I proclaim the name of Jesus Christ because he is the One who has come, was crucified unto death, buried, raised as the first born from the dead, and is coming again. Thus I have all the approval, permission, and freedom I need to proclaim the One who came and lived among us as the truth, showing us the way to live, and revealing to us the source of life.

And this is why Christmas is merry.